Quantitative Research
CAPI: Computer Assisted Personal Interviewing (CAPI)
Off late, Market Research agencies have evolved to CAPI approach for collecting data through laptops, tablets and smart phone devices, to replace conventional approach of Pen and Paper. Cognitive Research is equipped with such technology for its clients.
CATI / Telephone Surveys
When timelines and costs are a constraint, it is always recommended to go for telephonic surveys. Telephonic Surveys are mostly viable and effective for clients with their customer database. The turnaround time is quick and results are much faster than face to face surveys. Telephonic interviews can be done through traditional PAPI (Pen and Paper) approach or through CATI (Computer Associated Telephonic Interviews) wherein the questionnaire is programmed.
Online Surveys
Whilst Cognitive Research is working on building a panel of respondents for online surveys, currently it has tie up with online research companies to cater to client needs for online surveys. Online Surveys are cost-effective options while collecting data from a large sample size of respondents. The survey campaign will be designed to increase the response rate and can be spread over quickly over a period of time.
Mystery Shopping
Mystery Shopping is a well-known method of customer research. Leverage Cognitive Team experience that has taken this tried and true method to new levels to evaluate your customers’ experiences.
Evaluators record their experience at various touch points throughout the customer journey. Photos and videos can also be collected to visually record an evaluator’s experience interacting with your brand.
As part of a custom research program, mystery shopping can be done
In person
- Outlet Ambience and Atmosphere
- Staff behavior and Knowledge
- Pricing audit
- Experience consistency
- Competitor analysis
- Inventory audit
Over Phone
- Time taken to answer the call
- Staff Polite and Courteous
- Staff Knowledge and Confidence
- Information relevance
Through Web
- Ease of navigation
- Purchase and Payment options
- Query Handling
- Web Chat
Central Location Tests
Central Location Tests commonly known as CLT’s take place in a controlled environment. Typically CLT’s are the best options for conducting
- Concept Test
- Ad Test
- Product Test
- Name Test
- Package Test
Car Clinics
A car Clinic is a research protocol, specific to the automotive industry, including generally both qualitative and quantitative phases. The most common purpose is evaluating and learning how to improve a car prototype or a new model. The car to evaluate is compared to existing competitive models from different brands (usually from 3 to 6 cars). All the vehicles are assembled in a closed showroom, typically a facility with one-way viewing rooms and good security as the prototype should not be seen or photographed. Potential and recent buyers of the segment are recruited to view the cars, indicate preferences, and provide various ratings and opinions mostly on the styling and design.
Qualitative Research
Depth Interviews
To deepen the understanding of a market, custom research employs extensive or targeted primary research to go beyond what can be uncovered through secondary research alone. In-depth interviews are the most versatile form of primary research and are appropriate when targeting detailed perceptions, opinions, and attitudes. In-depth interviews are particularly effective when the goal is to capture feedback that is sensitive. These interviews can be conducted in-person or over the telephone to gain deeper insight to specific objectives by probing for quality responses. This offers an advantage over self-completion methods, such as surveys, because the respondent is more likely to give their full attention and the interviewer can deduce the quality of each response.
FGDS
An effective qualitative technique involving a limited number of participants (8-10) guided by a moderator and designed to explore perceptions, attitudes, and application issues relating to a specific product or service. The moderator will guide the respondents during the session and, while there is an air of spontaneity, the moderator will focus on very specific objectives. This technique is very effective in market introduction, new product/service development, product modifications and similar situations. If you need to find out how potential customers feel about a specific issue, this is a very effective technique.
Ethnography
Ethnographic research is a qualitative method where researchers observe and/or interact with a study's participants in their real-life environment. The aim of an ethnographic study within a usability project is to get 'under the skin' of a design problem (and all its associated issues).
In this approach, the ethnographer—studies a particular social/cultural group with the aim to better understand it. Ethnography is both a process and a product. In doing ethnography, an ethnographer actively participates in the group in order to gain an insider’s perspective of the group and to have experiences similar to the group members. In writing ethnography, an ethnographer creates an account of the group based on this participation, interviews with group members, and an analysis of group documents and artifacts. This entry offers an overview of ethnography and the ethnographic research process, including negotiating access, data collection, analysis, and writing.
RETAIL AUDIT
A retail audit is like a wellness check for your brand in the marketplace. Retail audits collect supplier data like: out of stock (OOS), visual merchandising, planogram compliance, competitive information and more.
How is retail audit conducted?
Retail audit is the study of selected retail outlets for collecting data about the health / visibility of a brand's products. This is a primary physical research process, wherein a trained auditor visits the establishment and validates information such as: Sales volume. Stock levels (shelf and back stock)
SOCIAL RESEARCH
- Human Resource Development
- Opinion Polls
- HIV AIDS Studies
- CSR Studies
- Education Policy
Staffing Solutions
Recruitment has become very challenging and Time-consuming and to overcome these challenges, Cognitive Research and Insights has started its new vertical Human Resource Management with a simple vision to place right candidates for right job.
Yes, we don’t have a legacy yet, but we are there to create one. We believe in combining our passion for people with smart investments in intelligent technology to help organizations and talent realize their true potential. Cognitive Research and Insights provides a full range of solutions for permanent staffing in the areas of Non IT segments which include in the space of FMCG, FMCD, BFSI, ITES, Office Automation, and Telecom
To keep up with the rapidly changing patterns of customer preferences, market structures and rising competition, modern businesses need to be innovative in product and service delivery, nimble in operations, and lead the learning curve. Secondly, businesses in India, especially the small and medium sized ones see huge opportunities before them to grow by penetrating deeper into their existing markets, expanding into new markets and diversifying into new areas. Delivering changes that bring positive impact and impart competitive edge is a massive challenge today.
Business owners definitely need someone expert, experienced, and have a huge database with the right search. We just do not get our client the right resources but also guide on hiring requirements in terms of Position level, experience and market rate.
We provide candidates for Middle and Senior levels.
We carefully match all the candidate profiles to make sure only the right candidates are chosen and the aspirations of organization perfectly match with those of the candidates.
An effective recruitment selection process clearly identifies your company's needs and to match the job requirement with the right set of candidates for:
Educational qualification
Technical Abilities
Prior related experience
Credibility and Integrity
Communication skills
Professionalism
The focus of the selection process is not just about finding someone to do the job, but about finding the person who is the best possible fit for the open position.
